Analysis of Multimodal Metaphor in TV Advertisement

نویسندگان

چکیده

Advertisements are becoming increasingly popular and being presented in multifaceted ways due to their unique features artistic techniques of expression. primarily through visual, sound, verbal modality. These modalities have own functions, they interact with each other. Based on the working mechanism conceptual metaphor, metaphorical meaning an advertisement is constructed cooperation modality while demonstrating social cognition behind advertising discourse.

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ژورنال

عنوان ژورنال: Journal of Language Teaching and Research

سال: 2022

ISSN: ['1798-4769', '2053-0684']

DOI: https://doi.org/10.17507/jltr.1305.27